The Piggyback Trend in Meeting and Event Planning

Posted by on Jun 25, 2013 in Uncategorized | 9 comments

I am often asked by my clients how they can still throw a “Fancy Shindig” when their budgets have been cut for an event. “Piggybacking” has been around for years in the hospitality industry, but it seems to have become a new trend these days with so many companies needing to do more WOW with less money for their events. It’s a budget trick I have utilized for clients for years now to help save them money on things like food and beverage, decor, av and room setups/flips.

piggyback2Image by Von Glitschka

So what is Piggybacking you ask, and how can it save you money at your next meeting or event? Well, Lisa Plummer Savas, a contributing writer for collaborate magazine, asked me the same thing a few months back. Take a look at the article she wrote titled “Piggyback and Save” that was published in the June/July 2013 issue. It gives tips on how to piggyback and save in several areas of logistical planning.

The key to successfully piggybacking is being flexible – without compromising the event objectives or quality! Start small, like sharing the same menu another group is serving to get bulk food pricing.  Then start expanding your bag of tricks by looking at how you can utilize another groups existing room setup and/or decor from an event they did the night before.

Do it once or twice and you’ll find you love the thrill of the savings. Then you’ll be on the lookout of how you can utilize piggybacking to save at all your events.

Happy savings!

9 Comments

  1. You are right on target with “piggybacking”. A good hotel catering manager should already be aware of what items are being chosen by other groups. They can even track it through their automated systems such as Delphi. In fact, it’s a important for them and the Chef to know to maximize profits and maintain food cost margins. Great suggestion, it shows the professionalism of the meeting organizer in today’s world to understand the business value of the meeting (BVOM).

  2. wow, awesome blog article.Really looking forward to read more. Awesome.

  3. Current blog, fresh information, I read it from time to time!!…

  4. This is a great article and it is true and can be done with the right Convention Service Manager and the prior client. As a past CS Director for many years, you learn to figure out all of the “extras” to make your clients happy- saving money is one of them and especially when it is unexpected by them

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